Marketing A Home Inspection Business Requires A Plan
You wouldn't go on a vacation to a destination you've never been to before with out consulting a road map. So you need to think of your marketing plan as your businesses road map. By using a marketing plan you will be able to achieve your goals faster, with less frustration.
Got Home Inspections?
What are you doing to Get And Keep Your Home Inspection Schedule Full?
Below I Have Listed Some Critical Questions To Ask Yourself About Your Home Inspection Business?
I want you to answer these questions "honestly" so that you have an accurate picture of where your business is Today!
1. Do You Have Written Goals For All Aspects Of Your Business?
2. Do You Have A Written Marketing Plan?
3. Do You Have A Written Marketing Calendar?
4. Do You Have A Direct Response Web Site That Makes Sales 24/7?
5. Do You Have Online Marketing Strategies In Place, Including A Blog Or A Pay Per Click Campaign?
6. Do You Have Offline Marketing Strategies In Place, Including Direct Mail?
7. Have You Targeted Any Real Estate Offices To Employ Your Relationship Marketing Strategies?
8. Are you Engaged In Go Direct To The Public Strategies, Including A Builders Warranty Campaign or Classified Ads?
9. What Business To Business Strategies Are You Engaged In?
10. Are You Doing "Performance To Plan" At The End Of Each Month To See What's Working And What's Not?
11. Can prospects and potential referral sources easily and quickly understand "What's In It For Them" By Doing Business With Your Firm?
12. What Prior Client Marketing Strategies Are You Engaged In?
We teach our Members how to work all twelve areas listed above so that they stay busy all year long!
Now, if you need help in any of these areas, then you owe it to yourself to get signed up at www.HomeInspectorStartupAndGrowth.com.
We're helping Home Inspectors all across the country become "Master Marketers Of Home Inspection Services;" what makes you think we can't help you as well?
I always say "you only know what you know!" But it's ridiculous to think that you can keep doing the same exact things over and over again and get different results!
So if you need help growing your home inspection business (and be honest, you know you could use a few additional effective strategies), then for goodness sake get signed up right now and learn some new things to make your business grow!
www.HomeInspectorStartupAndGrowth.com
If you spent as much time learning to become a "Master Marketer Of Home Inspection Services" as you did learning the technical skills you need to be a quality Home Inspector, then I wouldn't be sharing this with you today!
So right now is the best time in the world to start building not only your marketing skills but your business skills as well. We can help you increase not only your sales but your profits too (and pre-tax profits are the "bottom line")!
Lots of home inspectors are going to go out of business (truthfully, a lot of home inspectors have already gone out of business) and I don't want you to be one of them! There's no reason for that to happen!
I want you to check out what one of our Members shared with me over the weekend:
�With the information provided at last year�s Home Inspector Startup And Growth Workshop I was able to keep my number of inspections per month around 40 while other inspectors were going out of business.
I was featured in the Tennessean (Nashville's News Paper) and several other news papers across the country. I was interviewed on the local evening news and I was the featured inspector on an HGTV television program. "Good Buy-Bad Buy."
I can't wait to see what Ken has for us this Year.
Ken you are a "Rock Star� John Watkins, Nashville Home Inspection�
So what are you waiting on?
About the Author
Ken Compton is the founder of Home Inspector Startup And Growth (HISG). HISG is a web based Membership Site dedicated to helping home inspectors increase their sales and profits by becoming �Master Marketers Of Home Inspection Services.� www.HomeInspectorStartupAndGrowth.com Ken is also the President of Southern Home Inspection Services in Atlanta, GA. Since 1997, Southern Home Inspection Services has conducted over 25,317 home inspections.
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